Business as a Force for Good

Posted on July 14, 2011

Nancy Goldstein is the Chief Strategist at Compass(x) Strategy. With experiences as a brand strategy consultant and a leader in brand management, Nancy has developed a 20 year track record of successfully growing businesses of all shapes and sizes. Her specialties include: marketing strategy development, value propositions and positioning, brand communications, new product launches and business model development.

Prior to launching Compass(x) Strategy, Nancy was a Director of Consulting at Zyman Group, a boutique marketing strategy consulting firm founded by Sergio Zyman, the former CMO of Coca-Cola. While at Zyman Group, Nancy led projects for clients as varied as: beverages, not-for-profit, pet food, industrials and financial services. Nancy co-authored a white paper on connecting brands to consumers in a digital world. She also co-created an approach to identify and leverage consumer preference at key points in the decision-making process for durables and other “considered goods.”

Nancy honed her business building and marketing skills running some of the world’s most iconic brands. Nancy was recruited to World Kitchen to turn around the struggling CorningWare and Revere brands – household staples for generations that had lost their way. At Pillsbury and General Mills, Nancy ran large, complex businesses such as Old El Paso Mexican Food as well as launching new products such as Refrigerated Ready-to-Bake Cookies and Brownies.

Nancy earned an MBA from the Olin School at Washington University and a BA in Economics and Psychology from Tufts University.

Tweets @CompassX

Spread the word!